Blogs – The Advantage

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Business Blogs:

A business blog is a communication tool that allows online marketers, business owners and merchants to talk directly to customers. Business blogs generate product buzz and encourage consumer loyalty, while bypassing traditional advertising and media outlets. A typical business blog focuses on a particular business subject and combines text, images, and links to other related blogs, social media web sites, web pages, and media outlets that are related to its business niche.

Having a business blog will help a company in many different ways, including the following:

  • Staying Connected
    Maintain connections with industry peers and helps understanding the trends and buzz within that industry.
  • Credibility and Reputation Building
    Establishes a reputation as an expert and leader in an industry, which creates a distinct competitive advantage.
  • Branding
    There are many marketing, branding and public relations benefits that come from promoting a business blog.
  • Customer Relationships
    Develops a deeper, two-way communications channel with the customer base wherein the business can take part in the discussions, receive feedback and build trust.
  • Media Relations
    Boosts media relationships by creating an outlet where the media can be informed about product, service or industry news.
  • Market and Idea Testing
    Provides a forum for new product ideas and services where instant feedback can be received from the customer base.
  • Search Engine Optimization (SEO) Benefit
    Blogs are frequently indexed by search engines and can be keyword-optimized for high search engine rankings.
  • Blog Optimization, Marketing and Promotion
    Search Engine Optimization
    Blogs with frequently updated and unique “themed” content are regularly “crawled” and indexed by the major search engines, which can result in an ongoing presence in the organic search results. To facilitate high rankings in the search results our blog tool includes a search engine friendly blog template, which facilitates unique page names and page titles and keyword-rich anchor text in hypertext links.

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